PORTFOLIO

Helen Hostetter is a multimedia marketing and communications consultant specializing in consumer research, audience insights, and strategic content development. She helps brands, real estate professionals, church leaders, founders, and small business owners translate audience behavior into clear marketing strategy, advertising campaigns, and compelling digital media.

Helen has led more than 20 consumer and audience research initiatives designed to identify engagement barriers, messaging opportunities, and content preferences that inform marketing strategy, programming, and brand positioning. Drawing on these insights, she has developed integrated marketing campaigns that combine traditional and digital media, contributing to measurable results including a 733% year-over-year increase in membership growth and a 1,340% increase in audience reach.

In addition to strategy and research, Helen works directly with clients to develop and produce original content. She collaborates with professionals to concept, plan, direct, shoot, edit, and distribute video and photo content designed to build authority, strengthen personal brands, and expand online visibility.

Helen also provides on-camera coaching and content direction, helping professionals communicate clearly and confidently in digital media. Drawing on her background in improv and stand-up comedy, she teaches clients how to loosen up on camera, improvise naturally, and deliver authentic, engaging content.

Helen holds a Bachelor of Business Administration in Marketing from Texas Christian University and is based in the Dallas–Fort Worth area. Alongside her consulting work, she is a professional actor, comedian, and content creator with nearly a decade of experience performing for live and digital audiences. Represented by Boysen Agency, she has appeared in 62+ professional film, commercial, and digital media productions, experience that informs her approach to directing and coaching clients on camera.

Helen is currently accepting new clients for strategic consulting and content production engagements.

Social Media Marketing Consultant & Coach

Audience & Consumer Insights Researcher

helennicolehos@gmail.com

214-212-1356

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Netflix Research Overview

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Dave’s Hot Chicken Research Survey - TCU Client

Perception of Trinity River Pollution Research

Winner - Kroger Multimedia Marketing Campaign Pitch - TCU Competition/Client

CASE STUDY: PRAGERFORCE MEMBERSHIP PROGRAM
Research-Led Strategy Drives 733% Growth and Program Relaunch

Client: PragerU (Conservative nonprofit media organization, 70M+ monthly reach)
Timeline: 6-week engagement (July–August 2025)

Challenge:
PragerU had paused its PragerFORCE membership program due to limited engagement and unclear strategic direction. Leadership was evaluating whether to shut down the program permanently or attempt a relaunch. Helen was hired to revitalize the program. Rather than immediately launching into campaign execution, Helen proposed conducting data research first to diagnose root causes and inform strategy.

Research Initiative (Self-Proposed):

  • Proposed comprehensive audience research initiative to diagnose barriers to program success

  • Secured C-suite approval and incentive budget (branded merchandise for first 100 participants)

  • Designed multi-objective survey using Google Surveys targeting key audience segments

  • Analyzed audience insights examining member preferences, non-member barriers, and viral content characteristics

  • Presented research findings and strategic recommendations directly to Chief Marketing Officer

Strategy Execution:

  • Developed integrated multi-channel campaign strategy combining digital (email, social media, video, push notifications) and traditional (print) media

  • Recruited 6 influencers, coached them on messaging and delivery, and directed 10 campaign videos (2 repurposed as paid ads)

  • Built and activated volunteer recruitment network to expand program reach

  • Conducted direct targeted outreach to potential members, personally recruiting members through one-on-one engagement

  • Secured multi-department approval for 13 campaign assets including paid ads, influencer content, print materials, and evergreen assets

Program Redesign:

  • Created in-person meetup format for local member connection and community building

  • Designed international groups structure connecting local conservatives globally

  • Developed new member engagement features based on research insights

  • Streamlined event planning processes for scalable execution

Results:

  • Program successfully relaunched and recommended for continued investment

  • 733% year-over-year membership growth proving program viability

  • 4x increase in sign-ups during campaign vs. prior year same period

  • Sustained growth trajectory established post-campaign

Key Deliverables:

  • CMO-presented research report with strategic recommendations

  • Integrated multi-channel campaign strategy

  • 13 multi-department approved campaign assets (paid ads, influencer content, print materials, evergreen assets)

  • In-person meetup and international groups framework

  • Member engagement features and event planning documentation