Most audience researchers have never performed for an audience. Most performers have never designed a research study.

I've done both for nine years.

I'm Helen, an entertainment researcher with the rare combination of rigorous methodology training (15+ projects using Qualtrics, SPSS, and mixed methods) and professional performance experience (actor, comedian, filmmaker with 62+ credits).

I understand what makes content work because I've experienced it from both angles: building financial models and moderating focus groups as a researcher, and reading live audience reactions as a performer. I've studied Netflix's content strategy academically and driven 733% audience growth practically.

This dual expertise means I don't just report numbers, I understand the creative context, speak the language of storytellers, and can predict what will resonate before content is released.

Currently: Helping entertainment companies, streaming platforms, and content creators make smarter creative decisions through audience research and strategic insights.